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danaseverson

565 karma · joined August 19, 2009

I do marketing at Promoter.io. Founder of StartupsAnonymous.com and Stickinabox.com. Former CEO of Wahooly. AngelPad Alum.
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danaseverson··on Show HN: Value My Funnel – Figure out the value of a visitor, lead and customer
Thank you for your feedback, I can understand and appreciate your perspective. Truly, it's fair.

To your first point: We built this on top of our app so we could use the data to superimpose conversion metrics. Using a direct URL is much easier to communicate than a subdomain or URL with slug. Your point is noted though. We don't want that to be the initial reaction.

We'll relook at the copy and see if we can minimize anything that's unnecessary. No need to add friction.

We built this tool to be free to use, without any requirement of signing in or submitting your email. We haven't gated the results, only added additional value if interested.

I'm sorry for it leaving you with a bad impression. We are a for-profit business, but that shouldn't minimize the value that the tool delivers — for free.

danaseverson··on Show HN: Value My Funnel – Figure out the value of a visitor, lead and customer
That's a good point. I was just more curious than anything. Something we're working on now.
danaseverson··on Show HN: Value My Funnel – Figure out the value of a visitor, lead and customer
Thanks for the feedback. To clarify, do you mean you'd like a way to share your results socially or via email to others?
danaseverson··on Show HN: Value My Funnel – Figure out the value of a visitor, lead and customer
Just launched a simple tool that helps you understand the worth of your marketing funnel, down to a single site visitor. Would love any comments or feedback.

Full disclosure: we launched on ProductHunt today as well.

danaseverson··on Net Promoter Score Considered Harmful
Only it's not similar in any way.
danaseverson··on Net Promoter Score Considered Harmful
You are exactly right. Most criticisms of NPS as a system are based on a single component (overall score) or bad execution.
danaseverson··on Startups Anonymous
Founder of StartupsAnonymous here. Was cool to see this come up in my feed. Thanks for sharing with the HN community ... happy to answer any questions.
danaseverson··on My Non-Technical Co-Founder Horror Story
I agree though, should be nailed down immediately. Plus, I don't think it's ever a good situation when equity is given equally. Just asking for trouble.
danaseverson··on My Non-Technical Co-Founder Horror Story
It's not my story, just sharing it.
danaseverson··on How to Grow
There are also two other statistics mentioned by entirely different sources/studies. Why didn't you call out those as well?
danaseverson··on How to Grow
Back up and running.
danaseverson··on How to Grow
Lol. Will be back up momentarily.
danaseverson··on How to Grow
Really appreciate the pointed feedback. Making adjustments ATM to improve the experience.
danaseverson··on Before You Grow
There is a clear difference between "just a survey" and an NPS survey. If you don't know the difference, I suggest you do some research.
danaseverson··on Before You Grow
You're right, feedback isn't exclusive to NPS, but you're missing the point. It's the type of feedback that is the critical difference here.

Yes, you can ask any customer any question and get a response, but does that question/response elicit the same intelligent and predictive value of the NPS questions? Will randomly surveying your customers generate the same response rate as an NPS survey?

NPS is a proven methodology with predictive intelligence and high response rate, what you're suggesting is not. The choice is yours though.

danaseverson··on Before You Grow
You're correct, the number by itself, doesn't provide a ton of value beyond a measurable KPI. For some companies however, that KPI is one of their core metrics. Some companies even base compensation around the score.

That said, the NPS methodology is much more than the overall score. The real value is in the individual scores, verbatim feedback and its proven ability to tie those results into both growth and churn. All combined (and when done correctly)it can help drive funding, determine PMF, guide your product roadmap, forecast revenue and drive measurable growth (just to name a few benefits).

Breaking it down to just a score is looking at NPS far to simplistically.

danaseverson··on From Losing Money to a Profit Margin in 5 Months
As another company that's part of the 'open financials' movement (or whatever you want to call it), it's been amazing to witness ConvertKit's skyrocketing growth over the past year. Great to now see the other side.
danaseverson··on Founder Depression, a Suicide Note and Anonymity
I think you're missing the point. Like any other forum, Startups Anonymous is a place of likeminded people. It just so happens that this forum doesn't require you to pretend you're somebody that you're not, or that your company is "killing it" , when your struggling to figure it out like everyone else.

If the answer to solving issues was to change careers, nobody would be employed.

danaseverson··on Founder Depression, a Suicide Note and Anonymity
Silly in what way?
danaseverson··on Hiring girls is difficult (because very few work in the space)
I believe it's only illegal to say, "only girls need apply". But, there are even exceptions to that. For example, if you're hiring an TSA agent who's job it is to pat down females, the person you hire would need to be a female as it's a requirement of the job.
danaseverson··on Startup Fundraising Lessons For The 99%
I think the logic is, if you want $1M and you've only been able to raise $500k, it's better to say your 66% committed vs. 50% committed. You can always over subscribe, which is what you would want to do. Oversubscribing is also a positive signal.

We used this strategy and it seemed to work fine.

danaseverson··on WhatsApp Sells for 19 Billion and All I Got Was Jealous
It sounds like it was more of a competitive jealousy.
danaseverson··on [dead]
Test successful
danaseverson··on Ask HN: Where do you register your domains?
+1 for namecheap.com
danaseverson··on We’re Shutting Down and I’m Scared – The Aftermath
Wish I could upvote this again.
danaseverson··on An Alternative to LaunchRock
Might want to check out leadpages.net, only bummer is that it's not free. Also, doesn't square space offer launch pages?
danaseverson··on Ask HN: Early Founders – Do you buy new computers for all of your employees?
If you're hiring employees, hopefully that means that you either have revenue or investment $. If so, I'd say yes. In my experience, most employees are excited to be using a new machine, which boosts morale.
danaseverson··on The fake vc
What a fascinating story. Thank you for sharing it.

I totally hear you on fact that it was hard to see at the time, but obvious now. You want to believe, which completely messes with your mind.

danaseverson··on Trying to Run a Startup When Your Spouse is an Addict
Is there no relevancy and value in what I'm sharing? Obviously, people are enjoying the content, otherwise they wouldn't have ranked as high. I don't have a circle-jerk network of upvotes. It's all organic interest based on a submitted link.

Ignoring how trollish your comment came across, you are correct. I need to bring more value to HN beyond posting stories that appear on my site. I will improve on that.

To define it as spamming is unfair. I've only shared pieces that I believed would bring value to the community. To call it marketing is fair and something I need to be aware of.

danaseverson··on Trying to Run a Startup When Your Spouse is an Addict
It's a powerful story and about as real as they come.
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