100 karma · joined October 12, 2011
We are essentially looking for an alternative revenue stream, because we are not converting enough groups through our website. We don't want to arrive at a situation where hotels aren't winning any business through our website. So we are essentially hoping to move away from commission to something else.
One area we are exploring is in relation to partnering with other travel-related services. A selling point for us is that regardless of whether a group accepts a hotel's deal or not, we know that this group will more than likely be in a certain town on a certain date.
So, when a group registers on the site, we can have an opt-in email option. Travel-related services in the locality then have a chance to advertise to this group via an email sent to the group prior to arrival. "10% discount on golf for your group this weekend in X Golf Club". Things like that.
We're trying to tease out a few different revenue models, so thanks for your suggestions.
This is the most frustrating aspect of the article. For example, a surprisingly large proportion of international banks and corporations in the UK & Ireland still use IE6. For that reason unfortunately, I don't think it's going to die anytime soon in this part of the world at least.