The thing about free plan is that most of the users are freebie seekers and have no intention of getting an upgrade. And talking about B2B, if companies can't afford $19/m, then they shouldn't be in business.
131 karma · joined August 27, 2013
1. How can I see the exact match search volume? - The search number you see is actually exact match.
2. But why are the exact match search volumes higher/lower than those in the old keyword tool? - Because KW Tool was showing the search volumes in the current month. KW Planner calculates the average per year, so that's why the numbers are different.
3. Well, but it doesn't show the local search volume! - It does show ONLY local search volume of the country you selected in targeting. If you want to see global search statistics, then change targeting to all countries.
4. But but... it doesn't show search trends! - Yeah it does, just hover your mouse over that small graph icon right of the keyword. These new search trends are actually far more better, cause you can see exact names of the months.
Yes, but you still need to test other people's best practices. What works for some, might not work for you. I remember when Etsy introduced infinite scroll because everyone were doing it; they soon found out that it affected their conversions negatively and returned to old style.