135 karma · joined April 14, 2008
Writing —-> https://clintavo.substack.com
Websites For Artists -->https://faso.com
Art Marketing for Artists --> https://boldbrush.com
Art Instructional Videos --> https://boldbrush.com/video
Art Marketing Newsletter --> https://boldbrush.com/fav
Fine Art Competition --> https://faso.com/boldbrush
Email --> clint at praxistechnology dot com
Edit: I was not a software developer professionally before I started over.
The PR is stuck in the "Checking for ability to merge automatically…" stage.
So I guess I can "confirm"
I ask because we're working on a solution for our users and we have 10,000 of them.
We might be very interested in Mux, however, here is my question and please forgive my ignorance: isn't this pretty much what you can do with Vimeo via their api?
Edit: fixed grammar.
We've got our eye on Rackspace's webmail reseller api's SSL cert, which now has less than 14 days till it expires: https://admin.webmail.us/excedentsoap/excedentsoap.wsdl
Edit: clarified sentence.
Mobile will follow the same track: we'll end up with both.
What can happen is (and this is an amazing thing about the times we live in) that a side project takes off, slowly becomes profitable, allows the founder to quit his job, focus on it full-time and then one day, he looks up and thinks "wow, I could swing for the fences." I guess that could be classified as a "lack of ambition" for not having a vision in the first place. OTOH it could be considered a smart move because the founder has already made something people want.
Mailchimp, Balsamiq, DuckDuckGo to an extent, and in a smaller way, my own "startup" are examples.
So, try to combine something you LOVE with something you admire.
Maybe you love cooking, maybe you admire Facebook. How about "Facebook for Cooks?"
or, "Wordpress for Restaurants", "Twitter for Travelers", "Google for Mechanics"
Once you have the area you love, you can pick and choose ideas from the leaders in the tech space and bring those that make sense into your niche. Make them easier to use for your audience, refine them, make them your own.
That's kind of what I do at FASO with art as the thing I love. BTW, someone else on this thread described us as niche photo sharing for artists - that's actually not what we do. We're more like "Wordpress for Artists", except that we predate Wordpress so technically Wordpress is like "FASO for Everyone Else". :-)
I think that you may have highlighted something I was trying to say. Sure, maybe I got lucky and "nailed" it, however, spending 12 years working in a given industry makes it more likely that you'll nail it. Not that you need 12 years experience, but, I guess that was one of my points. That if you actually experience "problems" of a given industry, you have a better shot of hitting upon a solution that people want.
We A/B test that hero section and selling features didn't perform well so we downplayed them. We've had a lot more signups with other ideas more prominent (Like "Sharing Art Enriches Life"). Believe it or not, the current page is the improved one. I never posted on HN before because I knew I get grilled over how bad our old design was. Maybe I'll get it to "good" status soon......
Edit - I see now the button you refer to. My designer had a nice one that was done properly but it had different text. I made this one to A/B test the current wording, and amazingly it outperformed the original by a wide margin. However, you are correct, we need to see if making the text on that button "correct" (with the current wording) improves things even further.
How I market is another blog post I have planned. I think I've maxed our PPC and it doesn't bring in that many customers but is self-sustaining (in that the revenue off PPC customers is higher than what we're paying in PPC expenses).
Some things I've done very effectively in the past are full-page magazine ads (in artist magazines) and old-school direct mail. I wrote a direct-mail letter and purchased a mailing list of artists and over time sent the promo pieces out with a special discount code to sign up online. Some artists are very non-techy (especially going back to early 2000s), I even toyed with the idea of having a mail-in form to setup the website.
Probably our best marketing has been our free daily art marketing newsletter and blog (http://faso.com/fineartviews/). Our daily email list is over 15,000 and growing and we regularly promote to those artists. I think this is a strategy FAR too many startups ignore. We don't spend most of our time writing articles for other startups, we write articles that are of interest to our CUSTOMERS. That keeps them coming back to our site day after day.
Also - PARTNER with other companies. The gist of my marketing advice is this: Ask yourself, "Who else reaches the same customers I do?" Now partner with those people. For example, we host an online art contest for an art supply company. They promote our service to their customers and visa-versa.
Sorry if this is rough, will clean up and expand these ideas in future blog posts.
I've managed to build a good "team" by outsourcing as much as possible. I use Rackspace so I don't have to manage servers or do much sysadmin. I work with a freelance programming firm for things I need done that I can't/don't have time to do in house. I've hired freelance writers to produce content for our art blogs (usually artists. Also-I write for those art marketing blogs, drawing on my 16 years of gallery experience). I usually hire customers who know what they're doing as part time support agents - they work freelance from home via our forums and ticket system.
It's actually getting easier over time to outsource services as more and more Saas and Paas offerings come online (Do you know how much easier storing Terabytes of images is now that S3 exists?). A few Examples: I used to maintain a mail server, now that's outsourced to MailTrust, we outsource customer analytics to getclicky.com, we outsource email newsletter deliver to Cakemail.
Having said all of that, I am starting to look for an in-house developer. There are some aspects of a code-base and server configuration that are hard to outsource to another firm.