1,717 karma · joined February 7, 2008
So which is it? You make almost nothing or you are one of the highest grossing apps in the App Store? Please. I don’t believe a single word you say either way. If your moral framework allows you to profit off of gullibility, then anything you say is suspect.
I'm sorry that asking for rigorous science sounds like being righteous to you. I am not taking anybody's hard earned money with empty promises. You are.
If money’s not the issue, then stop charging people and give back the money you have received. That will prove to me that money’s not the issue.
[1] http://www.telegraph.co.uk/science/2017/09/26/placebo-effect...
For all certain brain stimulations then ghostly feeling != for all ghostly feeling then certain brain stimulation
More importantly, I didn't buy a Kuna for lights on and off with the sun, nor a Nest for presence detection, so I still don't see these functions as killer apps for HA.
Roomba makes sense to me. Sweeping is hard and takes a significant amount of time. Flipping a switch is not hard and takes no time at all.
http://shwood.squarespace.com/news/2009/9/21/14-years-ago-th...
tl;dr _The easiest way to do that is by explaining what's in it for your user, up front, and in the clearest terms possible._
For years I used to make the mistake of thinking that I should describe the features of my projects and let the the user decide if it solved their problem.
Let me show you an example. A friend of mine runs gitwatcher.com
Three major areas of prime real estate used to describe features, a little similar to your landing page.
The reason that features don’t make for good geek marketing is 2-fold:
1) People are lazy. Especially geeks. Almost nobody reads anything but the headers from your website.
2) If someone needs to decide whether or not they are interested in a feature, they need to think about all problems they are facing right now and see if the feature would apply to any one of them (e.g. do I really need to categorize by tagging and watch and compare right now?).
It’s a mental for-each loop. O(N). Most people are lazy. So they won’t.
Instead, talk about the problems that your side projects solve. Make it exceedingly easy for people to know what’s in it for them.
For example, if you look at shareasimage.com you will see their headline isn’t utilitarian like “we create images with text in them for you.”
It’s a solution-oriented pitch about the direct value you get for using your their product: "The fastest way to double your social engagement."
Notice also the clear call-to-action. There is only ONE place that it is clear you should click.
To use the gitwatcher.com example, instead of selling features like “Categorizing by tagging,” you might try more solution-oriented sentences like:
“The easiest way to keep up with the coolest new open-source projects?”
“Want to get a free weekly email digest with the GitHub projects you should be keeping an eye on?”
Skip the for-each loops and let your readers do a O(1) mental operation. If you tell them the problems you solve, they can instantly know YES or NO. No mental processing necessary