Ask HN: What's wrong with my launch page?
I've had some success getting people to visit my launch page at http://wellzly.com but my conversion rate for getting them to submit an email address is too low. What needs to be improved?
(1) You might want to stick to a more traditional landing page to help increase your conversion.
The way your page is designed right now doesn't scream out to me to sign up or anything.
There's a reason many landing pages look the same, and it's because they work, so people keep using the same conventions.
If you're trying to break conventions, then you need to have a very good reason why you're doing so and you probably should A/B test it.
(2) Add some social proof, like how many people signed up last week.
(3) What value are you trying to provide? It's not exactly clear. You're saying: "Healthcare needs a better way to find and recruit top talent..."
You're making me think too much.
Honestly, I didn't even bother to read the rest of that paragraph.
Get a nice, big h1 or h2 tag and put something like, "Get a job now in healthcare".
(4) I agree with Uptown in that you should get rid of the poll/question thing on the right hand side.
I know you're trying to make it interesting for the med student or whoever is coming to your site, but I'm not sure if it's serving any purpose.
Do people actually go to your FB page afterwards to discuss the medical case?
Is that questionnaire interfering with your sign up rate?
--
Anyway, those are some quick thoughts when I landed on your page.
As a future tip, you may want to have added a different landing page to your site so that people from HN don't mess up your analytics. eg. http://wellzly.com/hn
Hope that helps
1. Put everything into on column.
2. Get rid of the poll ... all it's going to do right now is distract from your primary objective of capturing email addresses.
3. Make the text bigger.
4. Make your company logo bigger with a stronger stroke weight on the company name.
5. Make the social links smaller. They're fighting for attention with your site logo.
6. Consider structuring your page as follows (top to bottom):
[Logo]
[Short text describing what you're going to do for your potential users]
[Input field for an email address and submit button]
[Social links for Facebook and Twitter]
I'd run an A/B test to see whether the Facebook/Twitter is a distraction and remove that if you find it takes away from your conversion rate.
You could also A/B test the text you include describing your service till it converts well.
And to be honest... I don't get it. Ok the girl has hash and there's a poll on her condition.
Is this about medical training?
Or maybe it's some sort of social health diagnostics? (which sounds like a terrible idea, a how it works in this case would be invaluable to undo this first reaction)
I think it should look something like this, it's a quick mock up, but I think it should be distraction free and with a clear path to the desired action.
Maybe a link to the multiple option test, but I think it's too distracting.
Please also note that I took the liberty to change some text, I don't particularly like how the first text reads, a little too long and complex, I'm a little too tired now but I could help you out.
However, you may just be seeing the natural result of very, VERY few people having the ability to relate to what you're doing. That's not bad - it's niche but a big important niche - but you can't expect to convert at high numbers from the general population for such a niche. Good luck!
Otherwise I enjoyed the design and look of the site. The logo was well done.
I really enjoyed the little animation on the radio buttons. So much so that I made heat rash have the most votes (Don't allow me to manipulate your poll so easily!!)
Have a look at the reference for some inspiration.
> Are you a medical student or professional that can't get enough of all things health care, medical science, digital health and related? Neither can we! Come geek out with us and join our community of passionate and enthusiastic health care investigators. The plan is to be up and running Q4 of 2015, and you can enter your email below to get alerted when we finally launch. We promise we won't use your email for anything else!
Just assuming what is happening based on your website, and assuming you will not be farming their emails for targeted spam.
There are a few things that I didn't like with the intro that I attempted to address:
1. No real introduction to what your website actually is.
2. Obscure dates ("Fall").
3. No real assurance that it's not a scam.
It's unclear whether this is for recruiters or for talent in the field, or both.
If it's for any of those, explain how your company will help them in terms that are meaningful to them.
Also, since I work for an analytics company, I would ask – why don't you have any analytics code loaded on your site? Even GA could provide some insights, maybe the people visiting aren't even your target audience. If you add analytics, you may also find some other insights about who your visitors are, and why they are bouncing.
tl;dr _The easiest way to do that is by explaining what's in it for your user, up front, and in the clearest terms possible._
For years I used to make the mistake of thinking that I should describe the features of my projects and let the the user decide if it solved their problem.
Let me show you an example. A friend of mine runs gitwatcher.com
Three major areas of prime real estate used to describe features, a little similar to your landing page.
The reason that features don’t make for good geek marketing is 2-fold:
1) People are lazy. Especially geeks. Almost nobody reads anything but the headers from your website.
2) If someone needs to decide whether or not they are interested in a feature, they need to think about all problems they are facing right now and see if the feature would apply to any one of them (e.g. do I really need to categorize by tagging and watch and compare right now?).
It’s a mental for-each loop. O(N). Most people are lazy. So they won’t.
Instead, talk about the problems that your side projects solve. Make it exceedingly easy for people to know what’s in it for them.
For example, if you look at shareasimage.com you will see their headline isn’t utilitarian like “we create images with text in them for you.”
It’s a solution-oriented pitch about the direct value you get for using your their product: "The fastest way to double your social engagement."
Notice also the clear call-to-action. There is only ONE place that it is clear you should click.
To use the gitwatcher.com example, instead of selling features like “Categorizing by tagging,” you might try more solution-oriented sentences like:
“The easiest way to keep up with the coolest new open-source projects?”
“Want to get a free weekly email digest with the GitHub projects you should be keeping an eye on?”
Skip the for-each loops and let your readers do a O(1) mental operation. If you tell them the problems you solve, they can instantly know YES or NO. No mental processing necessary
2. No HTTPS.
3. The email field does not look like one.
4. Instead of creating buzz with things like "coming soon", "almost here", "change is coming", you mention that you would launch in Fall 2015. Nobody wants to sign up for service 3-4 months in advance, especially when it's hard to tell what it is.
5. Description paragraph is way too long.
I'd also advice you to spend 10 extra minutes and put mixpanel on your page. You would know exactly what's turning people off.
The headline, "Discover Healthcare. Boost Your Career." is way too vague to persuade.
This is off the cuff, but even something like "Find a Better Job in Healthcare" is a clearer benefit that's likelier to convert.
When it comes to your text, as others have mentioned, there's no need to reinvent the wheel. Steal from successful landing pages. Use Cialdini's principles, especially social proof.
Last, avoid saying wishy-washy things like "The plan is to be up and running Fall of 2015."
2)It's too dense on information: separate it
3)Your modal is terrible(had no content and titled 'Imaged Viewer')
I'd consider taking a Bootstrap template and work on top of it
https://www.freshdesignweb.com/free-bootstrap-templates.html
(Maybe the form submit is HTTPS, but I'm not typically going to bother to check a thing like that. Sites that I want to visit respect my privacy by defaulting to HTTPS.)
Like other said, you need to state very clearly what you're promoting and give no other option than signing up without distractions.
What's the purpose of the survey? How does it relate to your product?
Unfortunately, it looks a little like a spammy SEO/survey page.
You don't explain why I should want to sign up (actually: no newsletters is a turn-off for me).
Your textbox doesn't look like a textbox.
health care! medical science! digital health! etc!
Sign me up!
Sorry for being a hater, but this is nooooot good.