After which majority that doesnt need the levels of constant Attention the social media addicted free content manufacturing minority does will leave. And social media will face major issues.
Cuz when ever growing Content chases finite non growing eyeballs you cant keep increasing Ad prices every quarter and report profits for ever. This is zuckanomics which is utter shit.
Analysts are already seeing those limits being hit but since they havr seen time and again when limits get hit corporate robots like zuck then do layoffs, buy the competition, capture regulators, avoid tax, sell more personal data, inject more ads etc etc they still see scope for parasitic growth.
But parasitic growth comes with predictable and unpredictable cost. And they will build with time. Just like Jurassic Park. And we know how that story ends.
Human Attention cannot be exploited at population scale or there will be chaos.