Authors aren’t usually listed alphabetically in academic papers though, typically it is relative contribution (not saying alphabetical never happens though).
Why should a user care about an extra MB’s on their phone for a frequently? If we were talking about 10 year ago storage prices/capacity or much larger apps sure this would be a discussion but it shouldn’t be nowadays. I get it programmers like to focus on efficiency, but I promise you 99% of users don’t care about the extra MBs with the price of storage and value of Uber nowadays.
A whole lot of Ubers big spenders. On a individual basis, but I know many consultants/sales people traveling all over the world that spend hundreds or thousands on ubers a month and want the ease of use. Those are Ubers profitable customers buying lux/black cars etc. in addition to many wealth families that use Uber all over the world in vacation. They should be solving for those customers over a customer worried about an extra 50 or 100mb even on their phone
I believe most if not all shows/movies on Netflix are acquired through a general use license for a period of time rather than a “royalty scheme” based on number of views. So while they definitely want to promote original content as in the long run it saves them money (in license acquisition costs) the per stream cost is relatively homogenous.