bootstrpppin

As with most things - it depends. Hard to give you a clear cut answer without knowing a lot more.

For us, multi-country added a lot of complexities because we expanded from the UK to Australia. So we needed to staff and integrate different teams (which is where most of the complexity was).

If you're a pure SaaS with no sales GTM, I think it would be a lot simpler if you can stay centrally operated.

The main learning I took away from growing from 20 to 250ish employees, 1 product to multi-product and 1 geo to multi-country:

As a startup, your speed of execution is a function of your simplicity. It's about your only advantage over the big players.

Adding employees, adding products, and adding new markets increase your complexity non-linearly. ie. Going to 1 product to 2 products doesn't increase complexity by 2x, it increases it by 4x.

Avoid this complexity if you can: it makes you slow, makes you hire middle management, and makes what could/should be simple decisions, multi-dimensional.

So the lesson: stay as simple as you can for as long as you can. If you can't stay simple, don't underestimate the exponential drag of complexity.

Hope that's helpful

Ahrefs is the winner for me - it's not cheap but it's very good.

If you're budget friendly I'd look at With Telescope dot com. It's PAYG and very cheap, though not as good as Ahrefs

ChatGPT but not for the good

It's made me very lazy with my thinking and writing.

We use Bright Data - so far we've found it to be pretty great, and very very cheap.

Would highly recommend

yeah potentially -

I think you can potentially detect which email clients emails open in, so you may gain some interesting insight once you've sent some cold emails.

I don't think it's possible, but a fun problem to solve...

You could probably build something to ping their number an iMessage.

If it sends as an SMS they probably don't have an iPhone, and therefore probably don't have a Mac.

I think it depends on the company you're applying for:

Disclose it to companies who have programs to support people with disabilities

Don't disclose it to companies who don't have a support program

I've used a few:

- Cognito: bad

- Clerk: ok for small scale applications but they're a small company 'moving fast and breaking things'. It's not stable enough for a enterprise grade product that needs robustness.

- Auth0: Good but can get expensive

- WorkOS: Good for B2B, especially if 'directory syncing' is important for your usecase

There are so many better Auth providers out there now - and some of them are free for the first 10k or so users (workOs has the first 1M users free!)

It's because doing two or three careers spreads your focus...you'll learn at fraction of the speed and progress slowly.

Fine at the start of your career, but specialisation wins out ultimately

Try and reframe those 8 hours of "wasted time investigating" as an opportunity to:

- learn something

- explore different parts of the codebase

- think about new/different problems to solve

...and try and enjoy the ride.

Small companies do tend to thrash around, but it's pretty unavoidable and often can be a small companies competitive advantage. Doesn't make it any easier, I appreciate.

That's a pretty cynical view....besides, big companies would take months/years to to copy an idea - even if it's a good one - and by then the market has moved.

Thank you for those kind words - I'm really glad it was helpful advice.

> It's targeted towards lawyers, accountants, real estate agents, etc. Do you think LinkedIn is a good channel to reach them? For lawyers and accounts - yes - LinkedIn should be pretty great.

For Real Estate you may want to try your luck at walking around estate agents at quiet periods in the day. Some may be kind enough to hear you out and what you'll learn from f2f will be even more impactful.

> Do you also use LinkedIn premium?

I actually use Sales Navigator - it's $80/month, but by no means is it necessary - I wouldn't use the lack of Premium/Sales Nav as a reason not to start the process.

> Have you tried cold emails?

Yes - we sent a bunch using Instantly but got such a crappy response that we stopped. Cold email is dead, IMO.

> Sorry to bombard you with so many questions. Do you have a way to reach you besides HN?

No problem - very happy to help! I don't really do twitter or anything, but happy to chat here as much as you like. Does HN have DM? (sorry, new here)

Are you going to launch it on PH?

Joking aside, I really think you need a unique angle and a solid distribution strategy: there are 1,000 PH clones but they don't stick because they're the same as PH, just with less users/traction/eyeballs.

It sounds like you’re describing a Merchant of Record (MoR). This is where customers pay a third-party service, which then handles payments, compliance, and then pays you.

Check out gumroad, lemon squeezy and maybe Paypal.

If you have enough budget you could use a PPC Agency, who may run your Google ads through their ad account.

PPC agencies often also have an Account Manager at Google (who will be able to unblock you, or at least give you more insight into why you were blocked).

Hope that's helpful

Feature request: bake in Google traffic volume data.

Google traffic represents a much wider sample of the world/audience compared to Reddit which represents a very narrow audience in comparison.

What kind of overhead are you referring to?

I've not raised before - would be helpful to know much work that overhead is.

We've been reaching potential customers on LinkedIn, asking them for 15 mins to give feedback on our 'product idea' (at this point is just a sales deck).

Some tactical advice is to include in the connection request message: 1) a little explainer about the problem space that you're looking to tackle 2) the fact that you're an engineer (that why they'll know this isn't a sale call)

Normally we do about 5 mins talking about their business, problems and context then dive into a slide deck that pitches our idea.

At the end of the 'pitch' we get feedback from the customer. We also explain that we're launching a pilot, and give them an opportunity to join the pilot.

The pilot is paid (but cheaper than the public pricing will be), and it involves signing a v.simple 1 page contract/agreement which allows us to invoice them ahead of the 'launch'.

For us, this has been incredibly effective at:

- Understanding if this product hits a pain-point that customers are actually willing to spend budget on

- Weeding out the 'weak' signals like 'I quite like it' (people who 'like' it but may never buy)

- Giving us financial/commercial confidence, since we have invoiceable revenue guaranteed

Sometimes, when you find somebody that really gets it, their body language and attitude is entirely different....they literally PULL the product from your hands (vs. you pushing it on them). They're asking questions like "when can we launch/try it", and "can I introduce you to X Y Z people, who are going to love this?". And they say things like "We're budget constrained, but there are tons of things I'd rather get rid of, to make budget for this"....that's the feeling we're looking for, that tells us we're thinking about the right problem in the right way.

Happy to help if you have any more Qs

Damn, I missed the webinar! Any chance it was recorded?

Thanks for the info above Anthony - it must have been an interesting project to work on.

I'll reach out on email

yeehhh thats a very good question - we've been asking ourselves the same thing.

We've got one product in the market, but launching that product and talking to customers has given us insight into a potentially larger, more lucrative problem to solve.

So we're currently allowing idea #1 to tick over, while validating idea #2.

We plan to only focus on one of the two ideas going forward, but are first trying to do enough discovery on idea #2, so that we can choose the best one to take forward.

true dat - but that'll wear off v.quickly, and then what.....they're stuck with it.

Jaguar known for their classic-style cars - I don't understand what they're going for in their rebrand?

Their new brand may work for futuristic light-speed amphibious hover-cards....but not for Jag IMO

I've come to love the old school UI - makes a refreshing change from the slick, clean designs we see elsewhere.

ohh understood, thx

Looks like it'll be incredibly fast if we stay within the bounds of the framework, but very hard if we want to do something unexpected?

Can you share any specifics about the bugs/limitations you've hit?

My initial reaction was 'erghh, the marketing team have had fun with this'

but actually it makes a lot of sense, since the lines operate independently and are distinct routes, they may as well have a colour/identity/name, in the same way that the tube lines do.

This is wise advice, thanks.