I don't normally agree with Calacanis (although it's hard to argue with his success) but he's dead on about this I'm afraid.
2,256 karma · joined August 14, 2008
http://www.brianjlink.com @bjplink
I don't normally agree with Calacanis (although it's hard to argue with his success) but he's dead on about this I'm afraid.
Here's a question. Does Apple really need tech geeks for the iPhone to be successful anymore? It's already a mainstream success, the large majority of users are probably not tech oriented at this point and the hardcore types (whom, I'm sorry, represent a small market share) are already more interested in Android phones because they like the "hacker" feel of it's operating system.
I think we sometimes think our outrage over "huge mistakes" have something in common with the general population's attitude when that is most definitely not the case.
Issues like removing Google Voice apps to protect their core business won't cause enough of a mass exodus to competing phones to make Apple flinch because the majority of people interested in an iPhone don't give a damn or know what Google Voice is.
Full disclosure: I'm an extremely satisfied iPhone owner.
The limit of 5 was chosen because it's the bare minimum needed to build a handicap (an inaccurate one, but nonetheless). But it turns out, as I've noticed over the course of the last two summers, most people upgrade when they hit the 5 round limit and then go bananas with it. I have one user who just passed the 150 round mark and most upgraded accounts have 35+ rounds.
On the other hand, a lot of the accounts that I term "dead" are demos with one or two rounds in them entered in over the course of a few weeks. They eventually never come back to even finish the demo either: because they think my site sucks or it's just not something they're motivated to keep updated.
What IS interesting though is his mention of the Startup.com documentary. If you haven't seen it, and have any kind of passing interest in the startup space or starting your own web company, I strongly suggest you check it out. It's fantastic.
What reason would Google possibly have for ever buying Twitter? I would hope they're gun-shy on large acquisitions after picking up the money sink they call YouTube. At least YouTube has some kind of revenue.
A purchase of Twitter just comes with a huge spam/junk problem and a reputation for technical problems.
To me that is actually a benefit of JS based analytics programs. When I check Google Analytics in the morning I don't want to see how many search engine bots and scrapers hit my site the previous day. I want to know how many actual human beings used my site instead.
Also, and this is probably obvious since it's been pointed out that these people have a vested interest in log parsers, this article would better be titled as "10 Reasons Why Web Log Analyzers Should Be Used WITH JavaScript Based Analytics." I would argue most people serious about tracking traffic use both anyway but those that don't should see the benefits.
Also, if you're serious about selling, put a very visible graphic on every page with a link to a sales pitch PDF. The basic stuff everyone here has asked for should be included: traffic, revenue and background technology information.
With no revenue you're going to find yourself instantly offended by low-ball offers but you might find a diamond in the rough if you're patient.
I used to lug my laptop around as more of a precautionary measure and not out of necessity. But with decent SSH, FTP and other "sys admin" apps available for the iPhone my laptop is now collecting dust in a closet.
I'm sure a lot of people will follow the funnel from this site to his store. And if they don't he's only out a $10/year domain registration fee and some time.
http://www.dnforum.com http://flippa.com/buy-websites?filterby=domains http://www.sedo.com http://forums.digitalpoint.com/forumdisplay.php?f=59
That should be enough to get you started at least.
Until recently, I had seen a huge drop off in requests for proposals and the few I did get were dead ends. In hindsight, this started happening during the early winter of last year. But in the last few months I've been picking up more odd jobs so on that front, at least in the short-term, things seems to be getting better.
I haven't had to go out and actively seek new clients in quite awhile because I've put together a steady stable of recurring clients. Most of my client base is in the professional sports field and even in down economic times, teams still need to keep their websites up and running. So that's my "secret" to freelance success in a bad economy: have good clients in stable industries.
Aside from freelance web dev work, I've also put together a decent network of sites earning money through advertising. At this time last year those sites were on pace to make a respectable amount of money each year. It wasn't a living wage but some months it came awfully damn close. Since the economy went to the dump I've seen a huge drop off in revenue from these sites. Some earn 50% less now than they did at this time last year. This income was, for lack of a better term, unnecessary for me to pay my bills and live so while it's a bummer I can live without it.
This was a bit rambling but that's my experience so far with the poor economy as a freelance web developer.
In any collegiate environment you should be able to find plenty of art students looking for opportunities to build a portfolio. Find them. Use them. Pay them if they insist but I guarantee you can get away with offering very little.
Whatever it is you do, don't offer them stake or equity. Just get what you need done and move on.
Right now freelance graphic design is as cutthroat and savage as ever. People will do anything for insanely cheap prices. If you can scrape together a little money I think you'd be surprised to find out how far it can go if you look in the right places. Try freelance message boards and even somewhat seedier places like Digital Point (http://forums.digitalpoint.com/forumdisplay.php?f=104).
It's pretty soul crushing to spend all of your working time building systems for inventory management, or AP/AR, or whatever mundane (but incredibly important) business function you're working on. This is why people make startups I suppose.
I agree that, if you have the mental toughness for it, enterprise software is a GREAT way to make money. During my days of having a real job, we were selling our software for $250,000 an install.
I'm going to stop now because this is diverging into a pissing match of sorts, but I've been in the business of making money with online advertising myself long enough to feel qualified to comment and pay my bills.
#1. Accurately measure subscriptions. That seems obvious but FeedBurner is actually terrible at one of their core features. It's not uncommon for your subscriber count to bottom out to zero from one day to the next as their system fails to work.
#2. Find a way to find and eliminate the cheaters. FeedBurner's subscribe-via-email feature is a great way for people to scam the system and raise their subscriber counts. All you have to do is make a bunch of dummy accounts, which is trivial for anyone with any kind of decent hosting package, and then use those accounts to subscribe to your feed.
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Subscriber counts are an important metric for both ego and site valuation. The fact that FeedBurner has such a struggle with accurate counts hurts their credibility too much.
Being beholden to a market that consists of a bunch of AdWords account managing hooligans that gnash and claw all day to drive bid prices down and are being governed by Google isn't really the kind of market you want to be counting on long term. Which just goes back to my point that while things might be good one day, by relying on an outside party for revenue, you might wake up tomorrow and be screwed because of decisions made by people totally unrelated to you or your product.
I disagree that people think it isn't really money though. I believe that people think it isn't really reliable.
We only three mid-sized printing presses and I was dropping just under six figures every month on paper alone. Of course, we weren't printing on the kind of paper you get with the NYT. This was higher quality stuff but you can get an idea of the costs involved.
It might be morally questionable though for Twitter to hijack the Amazon links of the everyman who is just posting something with no intention of making a profit from it.
For a simple term like Content Management System, it seems like everyone has a different interpretation of what that means. I think that alone answers you question about whether or not this is a solved problem. There's always going to be some target market with a need that can't be solved with current CMS software.
What are your options really? Either charge a monthly fee for a service that your users can find for free elsewhere (either right now, or eventually) or you can slide in ads between the feeds you serve that no one is going to bother to click on anyway.
The big appeal of FeedBurner for most people is their subscriber count monitoring and, unfortunately for them, it's something they don't do a very good job of tracking to begin with.
The other big unspoken aspect of FeedBurner is that those very counts are so easy to manipulate that trusting anyone's numbers is too big of a leap of faith anyway. The whole system is about bunk now.
There is a plug at the end because that's how blogs make money; by selling links and paid mentions.