Being beholden to a market that consists of a bunch of AdWords account managing hooligans that gnash and claw all day to drive bid prices down and are being governed by Google isn't really the kind of market you want to be counting on long term. Which just goes back to my point that while things might be good one day, by relying on an outside party for revenue, you might wake up tomorrow and be screwed because of decisions made by people totally unrelated to you or your product.