1,406 karma · joined August 5, 2010
The Business Development Bank of Canada (a financial institution owned by the federal government) actually does this - it has a venture fund that's one of the largest in Canada.
http://www.bdc.ca/EN/bdc-capital/venture-capital/strategic-a...
OP here - the breakdowns and spreadsheets shown in this piece were designed by or with the CRA during the CRA's technical audits of one of my companies. The evidence log screenshot, for instance, was a template provided to us during the technical review that we were required to complete. (The claim was eventually accepted unadjusted FWIW.)
My company, Tapstream, fixes this by pairing our attribution platform with a deep link redirector - users who have the app already are deep linked, and users who don't have the app are sent to the App Store.
Then, once the new user installs the app, the app receives a callback with the user's source and any query string parameters on the original link. Docs: https://tapstream.com/developer/deferred-deep-links/
The use case that's affected the most by this change is that of advertisers who want to track the performance of ads they buy from publishers, which I think is a legitimate need. The fact that the IDFA uniquely identifies an iOS device (unless the user resets it) is a side effect of Apple's implementation of it; all app advertisers really want is the same kind of first-party conversion tracking for their apps that's standard everywhere else on the web.
That highlights the point he's making :)
Searching StockTwits for '$WAG' results in relevant tweets about Walgreen Co. [1], whereas searching Twitter for '$WAG' results in tweets containing '$wag' in place of 'swag' [2].
[1] StockTwits '$WAG': http://stocktwits.com/symbol/WAG?q=%24wag
[2] Twitter '$WAG': http://twitter.com/#!/search/%24wag/
Details: https://developer.apple.com/support/ios/account-management.h...
(Giving your app a new name is trivial, on the other hand, and can be done when submitting an update in iTunes Connect.)
We didn't have the infrastructure to support per-ad conversion/download tracking, hopefully we will for our next big spend.
> Uber moved back to Omaha because "I knew I could go from couch to couch to couch"