I hear people say this all the time, but I don't remember being told this. I remember being told to go to college and to get a 'good' degree (this was well before STEM was a common term) meaning something not liberal arts and preferably something math heavy (although business is also good). I was told to meet people and talk to companies which come to colleges campus a lot. I was told to try new things and experiment and figure out what I liked and who I was. I remember having people who didn't go to college come in and talk to us, and people who went to vocational schools and people who enlisted in the military. They all said "if you college isn't your thing, there are other ways to having a fulfilling career." I was never told, "get a degree no matter the cost."
This was evident during the first semester of freshman year of college. Freshman everywhere were sure they were going to be the next bestselling author, or the next insightful historian, or the next psychologist to make a huge breakthrough. They all knew it was hard to get a cushy job in those soft fields, they just thought they'd be the one to do it out of every incoming freshman in every school in every state in the country.