bazonker

I think the point is DDG has the exact pattern you are all whining about: the organic results have icons and the ad says "Ad" instead.

Not sure about the facts underlying the analysis. In my search results (and it's important to remember that it's possible you get different results than another user, due to launch experiments and trials) the ads do not have icons. They say "Ad" in bold text. The "organics" results have icons.