baseloop

We marketed to groups and organizations. Hence, they all had connections when they signed up.

Can I ask you what particularly about the design you like? What part exactly is intriguing you? Clarity would be great so we can focus in on those areas. Thanks!

The general theme on the comments so far is that the homepage is not descriptive enough to entice anyone here to sign-up. It seems to be a consensus so far, so we will definitely go back to drawing board with the homepage design. I'm glad, however, that people feel that at least the general design is nice. I would definitely appreciate the same level of incisive feedback on the product itself, as opposed to just the homepage design, but I guess I can't get there until the homepage is redone.

Just to give everyone a datapoint, to-date we have about 30,000 registered users, so the current survey style homepage has been somewhat effective at piquing people's curiosity. We actually modeled our homepage off of hunch.com, a company that we really respect.

Very interesting, I've never seen that screenshot before. Thanks for providing.

Point taken. How would you suggest we go about this? I look at other sites like Facebook and Twitter, and it's not entirely clear upfront what they do either. Are you suggesting something like an "About" or "Learn More" page?