asdgionbionio

>Hardly anyone is capable of drawing meaningful conclusions from comparing specs and functionality between computers.

No one is capable of drawing meaningful conclusions by comparing advertisements.

A salesman is supposed to walk the customer through these sort of things. The problem is that salesmen at big-box stores like Best Buy are neither knowledgeable nor trustworthy.

>People (or companies) become aware of products that may solve their needs.

Who doesn't know what Coca-Cola is? Who doesn't know what a Macbook is? Who doesn't know what Disney is? Who doesn't know that Ford makes trucks? Who doesn't know that Budweiser makes beer?

You have a theoretical justification for advertisement. If you actually switch on your TV, you will see almost entirely advertisements for products you already know of that are making a purely emotional appeal.

Look at these companies:

https://www.businessinsider.com/10-biggest-advertising-spend...

Every company is a household name.

Look at these ads:

https://www.adsoftheworld.com/collection/2018_super_bowl_com...

How many of them inform you of something you've never heard of? How many of them make a logical argument rather than just baffling you with bullshit?

Bitcoin has a lot of problems which are individually fatal to the whole enterprise. It would be a terrible idea even if it were so intuitive a goldfish could use it.

I don't dispute that it works. I claim that the fact that it works is a bad thing. It is actively bad for the buyer and, even for the seller, is probably zero-sum.

What are we doing to ourselves?

If you were in the market for a new pair of shoes, what would be the sensible thing to do to get the best pair? Would you look at the glitzy ads, or would you try to choose something that is durable and comfortable for its price? Would you compare celebrity endorsements or spec sheets?

There's no one in their right mind who would say the right way to buy a computer is to look at advertisements. The right thing to do is compare specs and functionality.

This is good advice for how to make money. But bear in mind that, if you try to build a personality for your company, you are choosing something for your customers that you would never choose for yourself.