I agree that content is key and I'm putting other resources into generating that content. I'm not trying to do anything big or amazing; rather I'm trying to create a place for my friends and I to exercise our creativity that's more than just a blog. I'm an economist and will be converting a lot of what I would put in my blog into essays and responses about current economic news. A good friend of mine is already doing something similar for travel, and has expressed interest in contributing. Same thing for sports. I have some friends who are chefs that are interested in writing about food, and others who brew their own beer.
Right now, I am (irrationally?) optimistic about content. This is as much about my friends and I creating something as it is a serious attempt at journalism or literature.
So, assuming that content is covered, would you expect the skills I mentioned to be sufficient for building and running a site?