5 karma · joined August 30, 2011
Here's an idea:
Why doesn't Apple take the Amazon/Netflix approach and add a recommendations engine?
For example, if I was a big fan of iMobsters (and I spent a lot of $$$ in it, it would have a few categories.)
New (like iMobsters): Crime City, Mobster Wars 3D, Crime Inc.
Related: Racing Live, Gun Bros
You Might Like: Tiny Wings
etc.
Up until now, it's been the same old categories. The apps Apple features/shows (excluding rankings) aren't catered to your tastes, but rather just what they like (staff picks, featured , etc)
I strongly believe that it IS Apple's job to help get apps in front of iOS users because it's an ecosystem that prides itself on better apps. I agree that if Apple gave developers' a better way, to hell with bots.
As for a third party solution, people have tried. People have tried to create websites to rank apps, but they just don't work without incentivization (which to many of you, means misleading the end user.) Ask yourself honestly. Would you yourself log onto a site every time you try an app just to rate it?
If he's ranked higher than you, he's most likely hitting the factors better than you.
You also have to account for the LTV of users. If it's not backing out (which is most likely for a bad app), they're just wasting their money.
Prove me wrong that $5k is a lot easier to scrape together than say... iAd's $25k minimum ad buy.
Try navigating the app store. Tell me how you discover apps. A great app that was released is never going to get anywhere unless a marketing budget has been allocated beforehand (unless you somehow win the lottery and create the next angry birds.)
And lets talk about the "expense" of others. Did you feel like you lost anything when bots and incent PPI were allowed? Did you even know about it? The app store functions in a way that it's sort of like the survival of the fittest. If the people don't like an app, it's going to drop back down as fast as it climbed up.
If Apple wants to create an ecosystem where indie developers can thrive, they need to change their ranking algorithm, solve discoverability for their developers, or stop banning the solutions people have been coming up with (incent PPI, bots.)
Why aren't people rallying against Tapjoy when they're incentivizing people to download apps in exchange for virtual currency? As long as you pay $20-30k, you have enough downloads to breach the top 25.
Or take banner ads. Zynga has the ability to throw $100k IOs at random ad networks and their new apps are instantly in the Top 25 shortly after launch. Does this reflect popularity/quality or is it just a competition between who has the biggest wallet?
If Apple changed it's app store algorithm to function like the Android app store (that takes uninstall rates/ratings into account), this wouldn't be a problem.
Because of this, the era of rapidly acquiring users at scale on iOS is coming to an end. In it's place, developers will be forced to revert back to traditional ad buys in the form of banner ad networks with ridiculously "black 'box" targeting options.
I don't know if this is a bad thing since developers will spend more time figuring out their LTVs through each respective acquisition channel, but you sure as hell better be able to throw a few thousand dollars here and there and expect it to never back out.
All in all, Apple's app store policy should just read, "If you've solved discoverability on our app store, we're banning your method."
When I first saw this on HN, I thought, "Sweet! If I can browse through the candidates and only pay $50 per email, I think this could be manageable!" I immediately started to look for where I could begin browsing before I realized I needed to enter my CC #.... There wasn't even a free trial... It was straight up, "Hey! You don't know how good/bad our candidates are, but give us $50 and just trust us!"
My suggestion? Make it like the dating sites like many here have already suggested. Let me browse your PF and see your qualifications. Why not set a bidding system on the 5 emails sent out a week? That way you can even rank how good each candidate is and what the demand for them are.
All in all, current model for me is no bueno. For all I know, you're grabbing people off CL.