52 karma · joined March 3, 2011
Bang on target!!
Since a huge chunk of the identity of businesses is their homepage, coming up with a great name (or several, so you can test them) that also has an available .com-address is probably the biggest headache in branding in my opinion.
Shouldn't this be controlled better? Shouldn't it even be illegal?
Interested in seeing more.
It's indeed a dilemma, choosing between the product-centric and business-model thinking. The coolest imaginable features may not always be easy to cash on, why a second (or even a third..) best version oftentimes ends up being launched.
Managing to merge both the your best version product and best way to monetize is critical, and in the end what entrepreneurial creativity is all about.