238 karma · joined February 20, 2011
One onboarding problem was always - here's what I know about the doctors / facilities I care about, help me understand what I don't know. Well, what they knew was usually in a CRM, with very poor hygiene, or some ERP - dat assembled by hundreds of sales and ops people over years, sometimes decades. So generally the first step for us was to do an MDM exercise to join their data to ours.
This had a huge pay-off for both parties. For us we were able to make our product much more useful to them. For them, they now had a map of their territory they could use across multiple business units, multiple therapeutic areas (these usually operate independently and sometimes sell to the same buyers!)
I'm seeing the same opportunity/challenge in my new company, but this time focusing on the supply chain of these companies.
https://www.shrwood.com/Assignments-Liquidations/Assignment-...
and we'll soon expand to Texas, and New Mexico in the near future
We always thought it was a joke that these guys questioned us, when we knew how bad their internal security practices were. At some point around 2011-2012 we seized on the idea that holding your images inside of the hospital's four walls was a liability for them, and not a point of pride.
So, not at all surprised about this, nor about the complete lack of security practices at many of these healthcare IT vendors.