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Thanks for the input. Do you happen to have any examples of names you think are good for this industry? Such as company names or fictional or just your ideas?

I agree, my team came to the same realization actually haha!

Thats exactly what we will be doing initially! Our tablets taste much better than Bite! They put too much abrasives in their formula and the texture is not great since it leaves powder clumps as it dissolves.

They're really overcharging... We aim to keep it at > $5 for a monthly pack, and we'll also do 2 in 1 mouthwash toothpaste tabs since the formula is pretty much the same for both products with the only difference being the quantity of the foaming agent.

Also, the lids on their jars actually have plastic lining, which goes directly against with their zero plastic marketing! We are only using aluminium packaging and paper/cardboard.

I youre interested I can ship you a few packs for free once we have the first batch done!