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Outcome based music generally - sleep, meditation, yoga, focus, etc.

The other DSPs are much more creative and allow room for more interesting music. My experience has been that Amazon is my personal favorite from a curation standpoint. I discovered Yonatan Ayal via amazon meditation programming and his solo stuff is arguably the most interesting ambient record of the year.

I run a label that has direct deals with certain major DSPs. We do over a billion streams a year.

The entire “wellness” music category is programming driven. Much of my energy is spent building and maintaining relationships with the programmers, even with our direct deals. We take a reduced payout on the master side in return for preferential treatment on playlist positions.

I have an active roster of extremely talented producers. It’s a volume play. I’ve made tracks that I’m quite proud of in 90 minutes that have done 20+ million streams.

It’s a wild system but we’ve made it work. Not really a critique or an endorsement - just making a living making music.

Edit: fun fact, Sleep Sounds is generally the #1 streamed playlist on the entire Apple Music platform.