696 karma · joined May 27, 2015
If you're comfortable with sharing, was it through a company exit or IPO?
1) Where do people that have use for your app hang-out or post about the problem that your app solves? Are there any online forums or subreddits or facebook groups where your target audience is? If so, I would join these communities and when someone has a problem that your product solves, I'd help them in the comments and point to your product. Many groups are (for a good reason) hostile to adposts, so your best bet would be to spend time and engage with the community as opposed to going for direct adposts immediately.
2) Post on LinkedIn (consistently) using keywords / hashtags that target your customer base. Use infographics or tutorials of your product to showcase how it solves a problem. I know LinkedIn can be a pain, but imho it has one of the best organic reaches of any big social media platform and it's free (apart from the time it takes to write and post).
1) Find niche subreddits where people that are your target audience hang out, observe communities, help people out, participate in the discussion, if someone has a problem that your product can solve, then help them out in the comments and see what their feedback is
2) Learn a bit of SEO - you don't need to be an expert to fix some low-hanging fruits and get your product in front of people who might be using search engines to find a solution for their problem. Downside: SEO can take a few months to a year to kick-in, so if you have a very short time-window, it might not work immediately
3) Create a landing page and a sign-up list - see how many people sign up
4) Find bloggers and community members that write about your topic, cold email them telling them about your product. Be prepared for the response rate to be pretty low, but it can work.
5) LinkedIn - ok, ok I know I might get downvoted for this, but imho LinkedIn still has some of the best organic reach of any social platform, so you might as well use it to post about your product (esp. if it is a B2B one)
FYI - for consumer tech products, willingness to use something doesn't equate to willingness to pay for something, which you have to account for when doing research.
Someone explained to me that this is the case in Sweden as well, but during covid (even though we had lighter restrictions), meeting people on any circle has been near neigh impossible.
- medical staff demanding to know if I'm Polish or Ukrainian in the middle of a big medical procedure where I am already in tears and in pain
- easier to get things done at banks and other admin places if you call the customer service number and speak (good) Swedish
- first thing that anyone asks in any social interaction is "Where are you from and what are you doing in Sweden?" Might not be malicious, but it's starting to grate on my nerves. Where I am really from is probably the least interesting thing about me.
And by the way, I am originally from another Nordic country and look Western European. I can only imagine what it's like for someone who looks different.