If you have any awareness about how harmful personal data can be, you probably wouldn't send your saliva into the internet. Of course, this is just another data breach, another hack. It really makes for daily reading. But the theft of genetic personal data makes it so much worse. And that the profiles are on sale on the Dark Web for $10 a time just underlines how how little personal data is worth, and yet how much it can really cost the victims. That's just my two cents, but it's a fascinating story nonetheless.
Germans have a special relationship with privacy. They care more, and take it as seriously as South Koreans and Icelanders. And it makes sense, given how personal data was used against them during the 20th Century. At TWIPLA, our data never leaves the security of Germany and this article neatly explains why.
That privacy-first analytics increases the visibility of website traffic data is an odd paradox that comes from removing CMPs. It's pretty cool to see such an increase in data capture when compared to standard analytics, and to also have more data while protecting internet users more.