383 karma · joined October 18, 2011
There are a lot of both underserved and underrepresented entrepreneurs right now and and it's a real challenge to define the area of focus.
Point is well taken about not just writing a check. I don't get into it in this specific post because the pitch is basically Typical Earnest + a focus on underrep'd founders. But Typical Earnest already includes a community, shared resources, and access to an awesome group of mentors: https://earnestcapital.com/about/
Maybe it could be added to the monthly receipts, showing the current price for new users minus their "discount"...
But yea, raise prices.
I think the more important part is to build a subtractive methodology, a way of editing out and whittling down ideas that won't work.
Use the James Altucher idea machine strategy and go sit in a coffee shop with a pen and paper and almost anyone entrepreneurial can come up with 50 ideas for possible businesses.
Then you need to go work editing those ideas and brutally crossing them off the list. And don't get attached to those ideas. Be comfortable having 50 ideas and crossing all 50 off the list. But having the mode, of taking every idea that comes to you and then really thoroughly scrutinize it, can help you know when you've hit on something really good.
Odds are, that really good idea originates from some random source, not necessarily a system for finding a good idea, but because you're already in the mode of evaluating them properly you'll be ready to pounce on it.
Another tactic: most software can be done on a small scale by a human being behind the scenes. Before you build out some incredible software product, try to sell the service to a few folks beforehand. You can mimic the software product by literally giving them a form to input some data and you then you manually do the work that your code would be doing. Obviously doesn't scale but it's a great way to find out "if someone will pay."