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Educators today distinguish between “hard” and “soft skills.” Hard skills are the technical skills required for a job and learned through formal education and experience. These skills are specific and typically can be quantified or evidenced by experience or a certification showing you have completed a particular course or gained a qualification. Examples of hard skills include: computer programming, data analysis, copywriting, foreign language ability, marketing, etc.

The primary goal of this conference was to bring together science, technology, and management areas of research. While the Information Age has empowered an ‘explosion of knowledge’ it has resulted in increasingly specialised disciplines that talk seldom talk with one another and indeed create their own new language and vocabulary that makes them even more isolated