Yes, it’s easier for incumbents to capture value because they own customer relationships. However, if that was always the case open ai wouldn’t exist. So some do breakthrough.
Early on could people see the future and know what Ms dos, Oracle, or google would become? No because it’s new and it’s the future. It’s only obvious in hindsight. Yes, all of these ai companies on top of chatgpt could become nothing. On the flip side the complexity and depth of chat gpt and other models will continue to expand, creating more possibilities for potential value creation. Or the whole thing can turn into an overvalued version of Clippy. It’s hard to see how it will play out.