5 karma · joined January 2, 2025
I don't have much of a marketing budget as I am fully bootstrapping this app (I just use money from savings when I can and I'm not sure when/if I'd even be able to get funding as I have no prior business experience and acquiring funding seems near impossible right now).
From the marketing I have done which is primarily advertising on Meta products such as Facebook and Instagram, I get a bit of reach but hardly any downloads. Granted my campaigns are usually around $50-100 only but I still am lucky to get 2-3 signups from a campaign of this budget.
I would love some inspiration and tips and tricks to increase the rate that I can acquire new users and get them to also invite their friends on to the platform! Any advice is most welcome.
Some more information on the app: In a very brief description of the app - it's called Solance and it is designed to be a social media platform where you can follow friends, family, colleagues, or even other users you don't know, and interact with each other through the songs they have recently been listening to.
I am always refining the app and adding in new features, but I can only release updates every month or so as I work on Solance on the side and work full time.
Here's the link to my website: https://solance.app (I still need to update the website some time soon with additional features and updated images of the app)
You're right we definitely won't eliminate algorithms as they definitely do play a great role in everything nowadays, not just music discovery, but we want to alleviate a lot of that reliance that is currently placed on them, and provide another avenue for discovering music through humans, rather than machines.
Radio is definitely a great one, my only issue is that people of today, specifically younger people, want to consume as much content as they can in the shortest period of time as they can (not all but a large portion), and radio doesn't do well for these types of people, where you can't quickly change songs, and have to sit through lengthy ads. However, I do agree the radio is a powerful thing and for those who still have the patience for it, it's a forgotten gem for most.
The app is called Solance and is available on both App Store and Google Play Store.
The best way to describe Solance is a social media platform (similar to Instagram), where you can see the music your friends are listening to (only on Spotify at the moment but Apple Music is on its way!), and interact with the songs they listen to through playing the song previews, likes, comments and also save songs you find and like directly to your Spotify Liked Songs. playlist.
I'm looking for music lovers who are willing to test the app with their friends and provide feedback on the current platform, as well as the types of features they'd want to see in the near future! The app is totally free so don't worry about having to fork out any money to help me! :D
There are currently just under 300 users but I really want to nail the next phase of the app and best capture what users would really want. I've used the app to find so many new songs that honestly I don't believe I would have discovered without it.
The biggest issue currently is that there isn't really too much value when you don't follow people e.g. your friends. I am working on a feature that will recommend you users with similar music tastes, that will also be used to populate the feed when you first sign up (which currently is empty) (really bad I know). Other than obvious features such as recommending other users, what other features do you think would make the most sense and really provide a lot of value at this early stage?
Any and all feedback is greatly valued and appreciated!
As for requiring friends to use it, we are very early stage at the moment and don't have enough content to populate the feed of users without populating it with their friends' content. But I definitely appreciate the feedback thank you!