57 karma · joined February 15, 2022
I like this, thank you.
And although a fraction of the country uses twitter, we think it has a much larger influence. Twitter is like a narrative breeding ground, and those narratives are then picked up by journalists, which are then propagated in mainstream media and broadcast to people who aren't on twitter.
That's at least our thinking. We should probably be more explicit about what our methodology is (and why)
Left and right is a useful analytical paradigm, but it's pretty crude. We're thinking about using more pro/con splits instead. But on the other hand, most people think that there is a those people over there who are the problem, and so identifying and humanizing them seems worthwhile.
For example, if someone thinks "The left are evil anti-americas," I want to show them how "the left" can be a reasonable human.
First, we look at news aggregators and twitter trends to see what the big stories of the day might be.
Then we pull a bunch of tweets with our social media listening tool and try evaluate the story on three criteria: Momentum (is it trending and growing), Partisanship (are two sides talking about it), and Emotion (Is the story morally animating).
Then we collect data by pulling tweets through our tool, and focusing on the most widely shared and engaged tweets, and sort them into pro/con (or whatever division fits the story.
Then it's analysis. We identify the facts each side is referencing, the affected values and emotions from either side, and whatever the key source of division is (if there is one.
Like any methodology, this has its limitations. It only looks at twitter, for example. If there is an argument or position out there that doesn't come through in the data, then we can't really assume it's there (although we do use broader ideas to contextualize and explain the data).
> say something like, "Families who live in the country believe..." instead of "right-wingers believe..."
I love this.
Facts without an interpretive framework are incomprehensible, and so it's really important to understand many disagreements as differences in framework.
This is particularly true if some of these perspectives are actually pretty worrying. Because if we just write folks off as crazy or brainwashed, we don't really understand them. It's perfectly fine to still think other people are wrong, though.