Salesdude

Read the books:

The Lean Startup

Four Steps to Epiphany

Both books will give you everything you need. The rest comes down to your personality and your tech/sales skills.

My humble opinion here:

1- the "cut out the insurance middleman" is just huge and don't tell me what your site is about

2- "EZ dental membership software for managing your new/existing in-house dental plan" - Got a bit confused as to what EZ dental is, as I thought this should be actually OK Dental. Also still don't know what is it that you are selling

3- "Sign Up for free" - for what? what is it that you are selling? who are you?

4- Now I see the screenshots with the stats and below it some useful information and understand more what you are offering.

I suggest you hire a professional designer to re-design your landing page as it is so confusing, size of fonts is just too big in places, I had to spend way too much time to even understand the niche you are targeting.

If you are targeting dentists, then go where they are online/offline. I would find a forum/webpage where there are a lot of dentists and buy an ad there. Alternatively just visit them and see if they are interested.

Why is almost everyone on HN hellbent on being more productive. I believe people should relax a bit and be grateful for what they have. Yes, its okay to try to do more things, but life is not about productivity. We are not machines, we are human beings. Invest some of your time in your family, friends, volunteering, or just being thankful for what you have.

Geniune question: Assume you sued and won. You get paid an amount of money. This is most likely leaked to the press or somewhere online. Wouldn't you be basically avoided by recruiters like a plague because they worry you'd do the same for your future employer?

Some companies post "non-existing jobs" for the following reasons:

1- Gather information from candidates about how other companies are doing the same job or about their strategies

2- Go deeper into discussion with candidates who work for a competitor.

3- Look to be hiring for investors/competitors..etc

For those interested, password is: demo

Or maybe the agent didn't want to take the next call in his queue and wanted to relax a bit.