This does raise an interesting question; how do you reconcile the conversion power of highly targeted advertising with the realities of running massive nationwide or global campaigns?
He was an angel investor for a start-up founded by two friends of mine. A very decent guy, with high moral and ethical standards. There can always be an exception to the rule - even in the cash loan business.
Buy "Four Steps to the Epiphany" by Steve Blank and "A Good Hard Kick in the Ass" by Rob Adams. Before you do anything else, read them both cover to cover.
A platitude about platitudes: they don't apply universally. If I find myself in a management position where this situation occurs, I would not be so hasty to fire. There's more legwork involved to make a prudent choice in this situation than Seth lets on to. I'm just sayin'...