OddsUXs

You should definitely check out @Freakonomics: A Rogue Economist Explores the Hidden Side of Everything@

Being more client oriented? Not moneywise.

Seems like bad jokes may affect user conversion. I should write my next article on that.

The logic behind the redesign is not a mystery and was mentioned in the article. Here I can elaborate it: 1. To add several new features, UserVoice wasn't flexible enough to provide 2. To automate a few administrative tasks (tracking requests, updating, uploading) - thus no connect the system with our website backend more tightly 3. To cover all these changes in a modern, simplified version of the design.

What actually made me dig into analytics and numbers are usability studies in the first place. They were planned as a routine I follow after every new design needs to be tested, but made me reveal some deeper problems like navigation, questions etc. Now, after covering the big picture, I maybe will write an article on smaller ones.

Seems to me by losing this argument I'll save 50% users for our feature. I hope you're right and those who stumbled on redesigned feature and left it, will one day return and finally know how to use it.

As a writer, I know quite much about clickbait name and use them extensively, true that. However, in this particular case, the point is true: ~47% people stopped using the feature (user = someone, who uses). Meaning the conversion between people who found the feature and started using it has dropped by 47% as well.

It's a fueling part of a bigger model: forming a community-driven product - icon pack.

Going to apply fixes (or fight for them, in my case). And then publish the results. Thing is, we're still getting requests and designers have something to draw.

It's just me, who sees some drawbacks of this drop in the future. For others in my company, it may be just 20 votes reduction.