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ISeemToBeAVerb

189 karma · joined June 18, 2011

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ISeemToBeAVerb··on The Great Bitcasa Purge
Bitcasa has always had atrocious customer service.

I used their infinite plan for a year but stopped when 20gb of my data suddenly disappeared from my drive. The response I got from customer support was basically "what do you want us to do about it? You should back up all your data."

Thankfully I did have a secondary backup, but yeah... I never got the feeling anyone at that company gave a damn about the customers.

ISeemToBeAVerb··on Ask HN: How do you sell things that you don't have?
Your methodology will depend on the product or service you plan to offer. If it's software you could build an interactive mockup. If it's a physical product you could hire a 3D artist to create some photo-realistic renders based on your product specs. The rest really comes down to having a strong knowledge of your market and your offer. Like Elyrly said, you could go the crowdfunding route. You could also set up your own landing page and accept email addresses or pre-orders. The key is to make sure you have a strategy and system in place to actually fulfill your promise. That might mean lining up manufacturers or other vendors ahead of time, creating a budget, and working out a timeline for fulfillment.
ISeemToBeAVerb··on Ask HN: What software is used for those realistic product renderings?
3D Rendering. There are a ton of 3D Packages out there such as Blender, Cinema 4D, MODO, 3DS Max, Maya, etc...

The product is modeled in 3D and then likely exported to Photoshop where Smart Objects can be used to insert screenshots. You could also insert screenshots directly in 3D using materials.

3D Photo-realistic rendering is quite common these days in the product photography, automotive, and architectural industries.

Often times, a specialty rendering engine is used like V-Ray, Maxwell, or Keyshot.

ISeemToBeAVerb··on Ask HN: Is it worth learning web development now?
Why wouldn't there be a place for you? Web technologies are only going to increase in importance. If you're worried about competition, you'll need to get over that. Fear of competition comes from a scarcity mindset. Instead of focusing on what other people are doing (the competition), choose to focus on increasing your own skills and value. If you do that, you'll naturally surpass those people who choose to become complacent and put in the bare minimum. You have a marketing background, so that helps a great deal. There's no shortage of talented developers, but there are a shortage of talented developers who know how to market themselves and present their ideas and value to clients. If you're skilled at what you do AND you know how to market and sell that value to clients, the sky's the limit for you.
ISeemToBeAVerb··on Adventures in Cognitive Biases
I'm not sure who this game is aimed at, but if you're trying to teach cognitive biases to people with no training in psychology you really need to add a tutorial to the beginning. I would have loved to go further with the game, but I became frustrated at the very first question when I was confronted with this:

"Drag down the circle so that your belief covers all answers that you think are reasonable. This diagram is your belief graph."

I have no idea what a "belief graph" is, or how to use one. I though I had answered the question by entering a number into the field, but then I'm presented with this strange graph.

Perhaps I'm in the minority around here when it comes to my knowledge of this domain, but if this is a game intended for laypeople, you need to be really clear and assume I know nothing at all about your methods and practices. Explain to me what a belief graph is and how to use it. Either have a pre-game tutorial, or use tool tips.

That's my 2 cents.

ISeemToBeAVerb··on Ask HN: How would you raise $200 in 3 days?
Sell something you own. Offer a service to a neighbor. Tutor someone. Pan Handle. Busk.
ISeemToBeAVerb··on Ask HN: I can't do this anymore, I need help
Here's my 2 Cents...

First of all, DO NOT quit your job unless your new business is making money. You know what's worse than working a job you hate? Not having any money at all.

Secondly, stop trying to start the process with an idea. The best way to come up with a solid business idea is to pick a market (preferably one you know something about) and learn as much as you can about it. Observe what people are saying. Write down what people are complaining about. Get to know them inside and out. Once you've done the market research, THEN brainstorm ideas based on that research. Start small. Build a landing page with an email submit and shop the link around to your market. If they bite (which they should if you did your research properly), then work on building out the product.

All that work should cost you nothing more than time and hosting/design. Save that $5000 for when you'll really need it—after your product has been validated and you have interest/pre-orders.

Good luck!!

ISeemToBeAVerb··on Learning about design / web design principles
My opinion on the matter of learning design has always been to place a primary focus on the basic elements and principles (see link at bottom).

There are plenty of abstract design theories to study, but when it comes down to actually working, there is no substitute for a mastery of the basics. Paul Rand has some practical thoughts on design in his books.

Overall, I would place an emphasis on learning to articulate the problems you need to solve through design. Design is not something you can learn in the abstract—there can be no effective design without first defining the problem(s) your project presents. I would say design is 90% problem solving and 10% aesthetics.

I've found the best way to learn design is to first understand the basics, then go out and apply them to the designs you encounter. Look at other interface/web designs and ask yourself questions based on the principles you've learned. The key here is to understand the "why" behind the "how".

As for the "how", project-based tutorials are okay, but you should be careful not to get lost in the actual project. You want to be gathering techniques, not just following steps.

Resources Wikipedia: Elements & Principles of Design http://en.wikipedia.org/wiki/Design_elements_and_principles

Anything you can find by Paul Rand. Some of his books are out of print, but if you're creative you can find them on the web.

Grid Systems In Graphic Design by Josef Muller-Brockmann http://www.amazon.com/Systems-Graphic-Systeme-Visuele-Gestal...

ISeemToBeAVerb··on Ask HN: Is it me or ...?
I think you have to be comfortable with the nature of the industry you're working in. Startups are volatile beasts. One minute you're on top, the next you're picking up quarters off the floor trying to keep things afloat. I think what you're experiencing, more than anything, are the natural growing pains of being an early employee in a fledgling company.

I don't think you're deficient in any of the ways you list, but perhaps you are looking for a more stable work environment with a proven business model.

ISeemToBeAVerb··on Ask HN: How to mock up physical products that don't exist?
Do you need an accurate model (from an engineering standpoint) or just a visual representation of the product?

If you don't need a complex model, you can use a simple 3D tool like Google SketchUp. That would probably be the easiest solution. If you've got a little money to spare, there are plenty of CG artists that can work up a model for you and render it in a photo-realistic manner.

ISeemToBeAVerb··on ChilledLime: A Twitter for Opinions
No disrespect to you, but I'm gonna have to go with Seeless on this one. I don't see any added value to what already exists. There's really no friction to finding topic-driven conversations on Twitter. If you want to jump into a topic just search for relevant hashtags.

I applaud the effort, but I think this is an example of fixing a problem that doesn't exist. Keep trying though!

ISeemToBeAVerb··on Followr, Twitter Bots, and Ethical Considerations
I think what he's getting at is the initial difficulty inherent in the process of building a reputation for your personal brand or business when you don't have any preexisting reputation to leverage. There's a tough issue of gaining the momentum to make Twitter a viable marketing channel. When you're just getting started it's difficult to know who to target and where to begin. I see this bot as a relatively harmless way of getting that ball rolling. I agree with you that no one is entitled to followers, but even people with a lot of value to offer can still have a tough time getting those first followers.
ISeemToBeAVerb··on Ask HN: What are the best books/articles on web marketing?
I somewhat disagree with lavish that your marketing methods depend on your business category. In some cases you might choose one channel over another if it suits your content or audience better but, generally speaking, the core concepts of good marketing don't change much across industries and time.

I've consumed a great deal of information on marketing and I can tell you that most (quality) materials are going to give you similar information. The tactics of marketing change depending on the platforms you use, but the actual principles of marketing are quite simple.

Most of the useful information you'll come across is geared toward understanding your audience and mostly centers around a series of steps similar to the following:

- understand your brand (what your mission is, etc...) - identify your audience - identify where your audience spends time - engage with your audience in an honest and authentic way by sharing valuable information (helpful, funny, inspiring, etc...) - build funnels to move people from interest to your end goals.

Telling compelling stories and offering valuable content are lessons that pop up time and time again.

Like I said above, the core principles of marketing are simple and timeless. The most effective kind of marketing is the kind where you're not really "marketing" at all, you're just sharing valuable stuff that gets your audience excited in some way.

For a very comprehensive collection of online guides, I'd take a look at QuickSprout: http://www.quicksprout.com/blog/ You can find a list of guides in the sidebar.

CopyBlogger, IttyBiz, Moz, Social Triggers — all good resources for marketing ideas.

ISeemToBeAVerb··on [dead]
So you follow up with a post on how you made $500 from posting on HN? Classy.

Oh, and using affiliate links without disclosure is, indeed, wrong. Just ask the FTC.

ISeemToBeAVerb··on What every founder should know about designers
"the best designers wouldn’t dare having anything less than a gorgeous site."

LOL!!

This is the type of advice you get when you have marketers writing articles about how to hire "top" designers.

Most of the successful guys I know are WAY too busy to worry about having a gorgeous website. Some of the best designers I know use a Tumblr blog. One busy friend of mine hasn't even bothered to change his default wordpress theme.

There are many amazing designers that get their work purely through word of mouth. Websites are only really useful if you need work.

ISeemToBeAVerb··on Spritz – read 500 words per minute without any training
100% Agree.

Most informational books are packed with examples and context. Sometimes you need that stuff, but other times you can get 90% of the information you need just by reading the introduction, table of contents, and chapter conclusions.

I think it's important to understand your motivations for reading, and then choose a method that best fits your intended goals.

Reading is like eating — sometimes you want to savor a book and other times you want to grab and go.

ISeemToBeAVerb··on I'm completely demotivated to work; what can I do?
Pick up a copy of Cal Newport's book "So Good They Can't Ignore You." Read that book and then think about your situation some more. Cal brings up some very interesting observations, and you're at the perfect point in your life to read it.
ISeemToBeAVerb··on Noot: Spaced repetition flashcards
I would absolutely love to see a well designed SRS Flashcard app!

I've used both Mnemosyne and Anki and I have to admit, while I love their rich feature sets, I reallllly hate their interface design and usability. Not only is it unintuitive and overly complex, but they both run really slow on my laptop.

I still can't believe there aren't better solutions available. Anki is probably my most used piece of software and it sucks to have to use a crappy interface.

ISeemToBeAVerb··on Facebook May Lose 80% of Its User Base by 2017
Exactly. Why else quote a study that the author readily admits is faulty?
ISeemToBeAVerb··on The Death Of Expertise
Interesting comments. I was surprised to see so much dissension.

I'm in agreement with the author on the idea that expertise has been cheapened by our culture.

I like to use the term "mastery" over "expertise" because I think the concept of mastery better embodies what a true expert brings to the table.

To me, a true expert (master) is someone who has deep knowledge in a given domain (or set of related domains).

You can't fake mastery. Mastery is, in part, the ability to produce consistent, high-quality results over time.

Anyone can get lucky once, or even a few times, but a master can deliver superior results more consistently than anyone else in that domain.

The issue now, as I see it, is what the author calls entitlement. I would add to that, impatience.

People want to be masters (experts) now, not later. We want to hack our educations and get results faster than the 1000's of people who came before us.

In the process of our impatience and unwillingness to submit to the rigors of craft, we, instead, settle for the illusion of expertise.

It's strange to me that people think a deep level of knowledge can come from anything other than a lifetime of hard work and dedication to a given subject.

Yet, we still kid ourselves into thinking that being the next Picasso, Sergey Brin, or Yo Yo Ma is just a matter of reading a few books and blogs.

An expert spends a lifetime learning a few things deeply. A dilettante knows a little about a lot.

ISeemToBeAVerb··on Ask HN: How to increase self-discipline as a self-employed person?
Obviously, every person is different and I applaud the fact that you've found a method that works for you, but I vehemently disagree that routine is the enemy of imagination and insight.

I worked in the ad game a long time and I never once knew a designer or illustrator that relied on inspiration to get the job done. It's all process.

Our society seems to romanticize the lives of artists and treat them as somehow "blessed". However, I think science is coming more and more to show that creativity is far from an inspired activity. It's mostly the result of a lot of hard work and problem solving. Both of which require a person to show up and work.

Reading a book like Mason Currey's "Daily Rituals: How Artists Work" is very enlightening because it illustrates just how shockingly routine and boring the lives of many famous artists really are/were.

ISeemToBeAVerb··on Ask HN: How to increase self-discipline as a self-employed person?
I struggled for a long time when I started working from home. I tried all kinds of things, but what ended up working best for me was treating it like I would any other job.

I get up and go to work at the same time every day. I take time off for lunch, and I quit at 6:00 PM every day (assuming I don't have any pressing deadlines).

That's not to say I don't allow myself any benefits of working from home. I'll take a long lunch with a friend every now and again, but I try not to let my routine slide over an extended period of time.

It's also important to set a precedent early on about what disturbances you're willing to tolerate, if any. I handle distractions the same way I would at an office. If it's an emergency, I deal with it. If it's not, I politely remind the offender that I'm in the middle of work and then I get back to it.

As far as temptations go, I think it depends on what your vices are. That being said, controlling your environment is the easiest way to limit your temptations.

For me, internet browsing was by far my biggest time-suck so I used an app called "Self-Control" to block access to sites I waste time on. I don't need to use it anymore, but it helped a lot in the beginning.

I also used to do crazy stuff like unplug my electronics to keep myself from watching TV or playing games. Taking the time to plug everything back in was usually enough to remind me I shouldn't be doing this right now.

Really, It just takes a bit of experimentation to get the ideal routine down. Took me over a year, but now I'm super productive.

ISeemToBeAVerb··on Poll: Do you have a Facebook account?
I have one, but I hate having it.

Unfortunately, I have friends that use the platform for announcements and events. Without Facebook I wouldn't know what's going on. You'd think people would still communicate in other ways, but I have to find out about events through Facebook because I know people will forget to call or text me otherwise.

In my group, there's an unspoken expectation that you use Facebook. If you don't log in or keep an eye on what's going on, you just miss out.

If I hear one more "...well I sent you a FB invite!" when explaining why I missed an event, I think I'll go crazy.

ISeemToBeAVerb··on Just Delete Me – A directory of direct links to delete your accounts
Cool directory. Now if only I could remember all the sites I've set up accounts with in the past. :-/
ISeemToBeAVerb··on GoDaddy Buys Media Temple
The thing is, you are who you associate yourself with.

Until GoDaddy actually proves they've turned a new leaf, I think you're going to have a hard time convincing your customers (myself included) that this acquisition is about anything other than money.

It takes momentous effort to turn around a notoriously bad brand, and with such fierce competition, there will need to be some serious benefits to convince me to stick with MT.

Truth be told, if your service is comparable to other services, I'd rather not give my money to a company owned by GoDaddy.

ISeemToBeAVerb··on Show HN: Marketplace to sell and buy side projects
I think this is one of those cases of building a solution for a problem that never existed.

Either that, or you need to explain the business better on your landing page.

What the heck IS a "side project"? And, furthermore, why on earth would I want to buy one?

Is a "side project" the half-cocked proof-of-concept game code I wrote over the weekend?

Is a "side project" a successful open-source project?

Is a "side project" an app?

What are we talking about here?

I'm not trying to rag on you, but I think you need to be more specific, because right now I learn nothing on your homepage that would cause me to want to sign up.

ISeemToBeAVerb··on Ask HN: Where/how to get the 'typical startup website' theme?
Yeah, I was gonna say Twitter Bootstrap is pretty commonly used.
ISeemToBeAVerb··on Let’s help Airbnb rebuild the bridge it just burned
I think AirBnB has every right to ask its users to verify their identity in some way. It just so happens, the methods they chose were maybe not the best options for their UX.

I mean, I don't see how you can go half way on this. Leaving the choice up to the host doesn't protect anyone. It's easy to say "hey, I don't want to bother with this.", but the minute something DOES go wrong, who are they going to blame? AirBnB.

They have to cover their ass, simple as that. It sucks, but we live in a litigious society that loves to transfer blame.

If you were in a position where you had to make a tough choice and disappoint some people to protect your family(or company), you'd do it too.

As far as data mining goes... what's new? Are there any massive scale online businesses that aren't looking for new ways to mine their users for marketing and business data? I don't like it either, but I can't say I didn't expect it.

ISeemToBeAVerb··on Collections: Easiest way to collect, organize and share anything with anyone
Looks cool. One question though; you say "share anything with anyone", does that mean I can clip text, links and images from anywhere on the web, or only from the services you mention on the landing page?
ISeemToBeAVerb··on Ask HN: Offline Marketing Strategy For Smart Phone Apps?
What do you mean when you say you don't have the bandwidth to support both iOS and Android?

If you're targeting businessmen, I think cross-platform is pretty important. Most executives are likely using Blackberry and Android. iOS is still trailing in the business sector last I checked.

If you use a cross-platform SDK you can cover your bases and not have to worry about it. Something like Phonegap or Corona could dramatically increase your likelihood of adoption.

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