This might seem weird- but to me, it has the same appeal as television: the selection is already made.
Choosing a restaurant to eat at is such a small barrier, but it feels huge (kinda like picking an episode on NetFlix).
I definitely see the appeal in getting an e-mail saying: "Hobotron, a table for 2 is reserved at Lait de Tétine this Thursday at 7PM." and when you show up your preferred cocktail is already on the table.
Could partner up with Uber/Limo/Whatever to provide rides to/from in the event you wish to indulge to excess.