Please allow me to disagree (not really but yes). In the same spirit that some (fin-tech) companies prefer to _not_ do business with certain industries (e.g. porn) or countries (e.g. North Korea) for a wide variety of reason, doesn't make them unreliable. Makes them exactly what they are.
I am not trying to equate "access to my money" with "my favourite soft-drink is discontinued" because they have a very different impact to one's life (paying rent/mortgage/bills money vs sugar). I do understand though (I was working in a dairy company many-many years ago), that "we pulled this product because it costs X and makes 2x while product Z makes 5x, so bye-bye". In the same spirit many companies have profit margin requirements and they won't keep 'a service offering' that makes 'just a little'.