HectorComtura

They're recorded to improve process to deliver a better buying journey, improve products etc etc.

We use them (transcripts) to power our platform so we collect the customers voice and make it reportable to deliver into the CRM. Multiple usecases like product improvements, business strategy and understand WHY you're winning deals.

Tools like gong/chorus etc are great for coaching, recommend them highly.

I was just reading this article and noticed that they were talking about salesforce data hygiene.

So, we take transcription and use it to empower the reps to update salesforce to fix this (Comtura.ai). One of the things we noticed from user interviews was that they'd actually just be ctrl + F'ing through gong or zoom transcripts to find the right information.

Whilst the overlay (Dooly/SP) is something we offer. We actually find that most usage comes from just the "notepad" feature.

Reps who handwrote notes had to duplicate it into salesforce, those that typed notes (bad demo practise because you just piss off your prospect with tip tapping + it doesnt support your memory like handwriting does, fun fact!)

hence we started working on this problem.

If anyone wants to try it out by all means go for it (contact@comtura.ai)

So this is something we're massively focused on at our startup (Comtura.ai) we integrate with Gong or can support teams/zoom/google meets to collect the transcript than allow it to update their CRM so they can focus on helping the customer / writing better notes to solve for problems with more accuracy & collect detailed product info (and ergo, consequently sell more).