So Apple's potential use of self-checkout is being viewed as some amazing move? If this is the case, my local chain drugstore and supermarket are brilliant because they have had this in place for the last two years. I guess if they were employing some sort of NFC/pay-with-your-handset technology that could be considered something, but I don't see any mention of Apple doing that in this piece.
I'm far from a new VIMer and this scares me. While it contains a great deal of information, the noise level feels pretty high when I try to dig into it.