Dgetman

I hear you on the pricing. This is probably something you'll do once or twice a day if you make a routine out of it. I intend to get the prices down at scale, but when you put it against other consumer products (RXbar, starbucks coffee, etc) it turns out to be not so bad.

30s (maximum) vs 5 minutes (minimum) - I think you'd get it after you sat down and tried it. I'm getting feedback that it is a dealbreaker and why my product is superior. In an A/B test, people literally gave up on the pills because they got bored. Imagine what 5 minutes means if you're rushing to get to work.

Natural - It's all about marketing. While you are right, that's not what 99% of Americans believe and they all specifically search for natural products. The fact that this odd effect comes from a fruit I think is important because it is perceived safer than if it was a synthetic compound causing these taste changes.

Indeed. Surprisingly my competitors don't get their fruit from its native soil like I do. Just like wine or coffee, soil matters a lot to the quality of fruit.

Very interesting. Could you share more about your experience of sensory processing disorders?

To add some light on this, obesity can be perceived a lot like mental illness - it actually changes your brain chemistry and how you react to your environment. The pattern of brain activity and the excitability of critical brain areas are completely different from normal.

Innovation is all about making life easier :) Once could say what is the point of protein powder or soylent - can't you just eat food?

No long term side effects. I'm happy to share a few studies done (1 by Coca-Cola a year ago) if you'd like.

Price is highish, but I hope to get it down with scale. When you compare it to other products though it isn't that bad. A starbucks coffee is $4 and an RXbar is $2? I'd say you get a lot more utility out of this.

I personally don't like the tart taste of Greek yogurt. Regardless, Greek yogurt as it stands won't solve my sweet tooth.

Thanks Dave! I hope ToDesktop is going well :)

Yeah I understand. That's actually been a pain point for me because that is literally what the fruit is called. Check it out: https://en.wikipedia.org/wiki/Synsepalum_dulcificum

I'm sorry but what makes you think all of these comments are fake?

He's a customer, but you can verify that all the other comments are organic.

Yep. It is so small and light I ship it in an envelope with a stamp. It might take a little longer depending on the country, especially eastern Europe. If you want tracking I charge $10 which is still not so bad given the distance.

You are totally right about the EU thing, I had thought it was approved but also I am so tiny that it probably doesn't matter. There were a few safety studies done that has proven that it is safe and there hasn't been a single negative reaction to miracle fruit reported in the last several decades. Thanks for bringing it to my attention.

I understand what you mean. It can't be neglected though that obesity actually changes your brain chemistry (I was a neuroscience major and read a lot about this).

It's also important to note that behavior is motivated by reward. Staying hydrated is important and it is so much easier when that beverage is sweetened. While tasteless water may not be a big deal, creating a sugar free lemonade I'm sure would definitely increase how much water you drank each day.

I do quite like erythritol. I've hear allulose is good too. You need to be careful though because sugar alcohols like erythritol can cause GI (stomach) issues.

The second point still stands, erythritol doesn't enhance flavor and won't make Greek yogurt taste like cheesecake.

Thanks for sharing this knowledge! Will definitely avoid that recommendation in the future. <3

When I pitch my product I like to remind everyone that junk food has been engineered by scientists to be addictive. This is returning the balance back in the favor of healthy food. Fight fire with fire.

I've heard interesting things about what it does to cannabis products...no personal experience though.

I've tried the freeze dried berries as well as the fresh berries. Here's why we are better:

1)Inconsistency of the fruit means you don't know what you'll get. Each dose of Wozi is pre-measured for consistent results.

2)It is important to coat your tongue. With the freeze dried berries most of it sticks to your teeth and unless you are consciously swishing it and moving it back and forth left to right, you won't get a great coating - half your tongue will taste sour and half will taste sweet.

3) There is no cue to know when you've gotten the full experience with the berries. You could swallow too soon and not get much of a change or waste minutes chewing it. We use pop rocks so that you know when it stops popping you're ready to eat.

4) The serving size is 1/2 berry. Our dose is the equivelant of approximately 2 berries. Also it may be $0.53 for half a berry, but it also costs $160 to get that pricing which is quite the upfront cost.

5) Not these guys, but other dried fruits still have the pit inside kind of like an olive. It is big and incovenient. You have to chew around it, spit it out, and if you chew it then you get a bitter taste.

I am very happy to hear that it has made such a big difference to your diet! That's what we're here for and it great to have our thesis validated because lots of people didn't think it would actually go there.

I worked hard on creating a unique and superior product and I'm glad you agree!

Thanks for that feedback! Now I know :D

But yes, I don't suggest people to eat lemons, but I think this product can be integrated with whatever you are already eating - Greek yogurt, fruit, coffee, etc.

Could you clarify what you mean?

Absolutely haha. Don't try it with Gatorade! It enhances the artificial taste XD

I think what is interesting with this business is that with enough critical mass, user generated content will reveal some really interesting use cases and food pairings. I could see this going wild with keto.

You bring up a great point. I studied Neuroscience at Duke university. Your cells adapt to their context and so what you are describing is sensitization. The more sugar you eat, the more you need to "feel" it. The problem is 2/3 of Americans are overweight or obese. In order for them to completely drop sugar would be a struggle, but my product can help bridge that gap for them.

Now why not just use stevia or aspartame to get the sweetness without the calories? 1) They have an unpleasant afteraste whereas Wozi does not 2) Wozi does more than just sweeten, it enhances flavor. Not everyone likes the taste of Greek yogurt but this makes it more palatable. How many times have you had a strawberry that tasted like nothing? This makes it taste as if it was the perfect strawberry.

The issue is with the food itself, not the product. No, I don't recommend eating an entire lemon everyday, but making a lemonade without sugar should be fine. If you're worried, just brush your teeth afterwards.

The key is I'm not marketing this as a party trick. You already eat yogurt, coffee, fruit, chocolate without having to worry about the acid so there are no sudden differences here for your teeth. If anything, think about what removing sugar from your diet could do to your dental health.

People ask me why don't I make a yogurt line. This is why :D

The product is so small and so light I ship it as a letter with a single stamp.

If it is going international, it may take a little longer (especially with COVID). UK is ~5-7 days but Asia can be as much as 2-3 weeks.

I'm happy to hear that you enjoyed!

Much appreciated!

To put it simply, yes. Their pills take 5-10 minutes to dissolve. That's all good for the party trick they are advertising, but if you're rushing to get to work or get your kids to school you don't have the time nor patience to wait that long.

My product takes only 30 seconds - 10x faster than the competition. It is the only convenient miracle berry product. It may not form a habit with everyone, but I do have customers who use it daily for their dieting. It helps them to satisfy their sweet tooth, enjoy foods they otherwise wouldn't, or get a fussy child to eat fruits, veggies, dairy, fish, etc.

To say this is a powdered version of mBerry is a bit of a simplification because miracle fruit is highly unstable so it took me about a year to formulate something that would retain its flavor and texture longer than a few days.

Just that :D

Since Greek yogurt is acidic, the product will transform the tartness to sweetness and amplify the flavor.

You can add some raspberries, blackberries, strawberries, etc for an extra pop of flavor.

Man, I can't eat greek yogurt without it. So friggin' good.

Happy to hear that you had a great experience!

Wozi is a plant-based flavor enhancer that not only sweetens foods, but also allows you to satisfy your cravings with healthy foods in just 30 seconds. It doesn't have any bitter/"chemical" aftertaste like other alternative sweeteners and also a single serving will last you 30-60 minutes regardless of how much food you eat with it.

Here is a 30 second demo I presented at Pioneer’s demo-day. Check out Avichal Garg’s reaction (investor in Cruise, Boom Supersonic, Optimizley, and many more): https://youtu.be/XC5fSUtbf_0

It is made from Synsepalum dulcificum, more commonly known as the miracle berry. This fruit has been used for centuries by tribes in Western Africa to make their food more delicious. The miracle berry contains a protein that safely and temporarily binds to your tastebuds to make sour foods taste sweet as well as remove unpleasant bitter and tart flavors. For instance, bite into a lemon and it will taste like lemonade. It allows you to discover flavors previously masked by those unpleasant tastes. A strawberry tastes even more "strawberry" and a plain greek yogurt now tastes much more creamy like a cheesecake.

Wozi is the first miracle berry product that is convenient for daily use. Whereas competing products take 5-10 minutes to dissolve, mine takes 30 seconds to dissolve and contains only NATURAL ingredients. It also has pop rocks to not only make the experience more fun, but also give you a cue for when you’re ready to start eating.

I believe miracle fruit has the potential to take willpower out of the equation of a healthy diet by making nutritious foods taste as indulgent as the junk foods that we crave. No one has the patience to wait 5 minutes in the morning while they are rushing to school or work, so I knew this is what needed to be changed in order for miracle berry to go mainstream.

Please check out my website for more information and demos. Your feedback would be greatly appreciated. Feel free to ask me anything!