Blaaguuu

Is that necessarily a gimmick? Meal replacement shakes may have been around for a while, but they haven't been marketing to me. If Soylent can successfully market to a larger/different demographic than Ensure has been, then aren't they like any other company that introduces a new product into an existing market? Is there anything bad/dishonest about that approach?

I'm not sure if you are serious, or trying to make a joke... But last I heard, consuming the Phytoestrogens in soy were found to have no measurable effect on a human male's estrogen/testosterone levels, or otherwise make them appear/act more feminine.