268 karma · joined March 22, 2011
Atrix: Turn the phone over. Slide your finger vertically across the reader. Turn your phone back over and commence use of phone.
Apple: Place your finger on the most used button on the phone, any direction you would like.
Edit: Fair point that you don't have to turn the phone over. I think it is still quite a jump forward in usability to incorporate it up front, embedded into a button that people constantly use on the device, and usable in any position.
Your best content is always going to be on topics that exist on the customer's pathway from the discovery of a need or problem to the selection of a solution. That type of content will almost always win out over what is popular.
Example: "Differences between Contractor and Employees" -> "Salary for X position" -> "Payroll Taxes" -> "Payroll Software" -> Conversion to Customer of a Payroll Software Company
http://www.ted.com/talks/christopher_m00t_poole_the_case_for...
Update: Just wanted to mention that you don't need their help to get in an accelerator. The accelerator will also perform some of the very same functions they propose.
It is a great example of how constraints build value. By constraints I mean, they have had to deal with military customers stationed in far flung places for years. This built their capability to conduct business virtually.
Sources of research are always important. Like most things, it is not a simple issue that you can put on a bumper sticker.
Developers are comfortable with dealing with some quirks in software. They typically use some of the fastest computers and the most up to date browsers. They live in and build the world of software.
It is very difficult for a developer to understand the mindset of a non-technical customer and see their software from the customer's perspective and experience-base. It's not impossible to do this. But if you don't try hard enough your project will fail.
P.S. CoFoundersLab looks cool. Thanks for having the initiative to start it Shahab.
Twitter helped deal with the problem of many people being uncomfortable with expressing themselves in longer forms of the written word. It also works for those with short attention spans. Combined with a following mechanism, that has proven very effective.
"For the perishable, every additional day in its life translates into a shorter additional life expectancy. For the nonperishable, every additional day may imply a longer life expectancy. So the longer a technology lives, the longer it can be expected to live." -Taleb