We started by solving a problem we knew well.
- Got feedback early – But we focused on usage, not just compliments.
- Looked for real engagement – When users started referring others, that was a big sign.
- Tracked metrics – Retention, churn, and whether people were paying.
- Iterated based on feedback – Kept refining, but didn’t force things.
- Let it grow naturally – When the product started growing on its own, we knew we had it.
It wasn’t a single moment—just a gradual process of building, learning, and tweaking.