>These companies have been making their position on all of this extremely well understood over the last freaking decade
I don't think that's fair. These systems are extremely complex. I work in the user privacy space for a company you've heard of, and I can't say that people don't care. I think they don't understand. They don't understand that these companies have PhD educated ML data scientist getting paid outrageous salaries mine your behavior and influence it. I will never, ever blame the user for being exploited. I will always blame the people who continue to work on these systems, because these systems are evil.