What nefarious use of the data will be beneficial to Google?
I’m not okay with being tracked, and I don’t care whether the tracker swears to be or not to be evil. And no, this is not negotiable.
- Visiting a physician a lot? You future health insurance might wanna know.
- Spend a lot of time in the red light district? That must be worth a couple of bucks to your employer who wants to get rid of you.
You might think that this is far fetched and right now, it still is. But 20 years ago, most people would have considered it very implausible and offensive that their private conversations (emails) or library searches (web searches) are sold to advertisers. Well, lets see what (some) people find acceptable 20 years from now.