Right. Is there any way to turn it into an interesting discussion? For example, is tenacity something that can be learned?

Here's an interesting obvservation I've had about tenacity. My company has inspired a small niche in the conference industry. There is one other company that launched at the same time as us and six more that are copycats. One thing I've noticed is that the copycats are full of bluster but light on tenacity. I think having the original idea gives you extra backbone because you are tied to the change you want to see in the world. Copycats just see a business opportunity and start to doubt themselves when they hit rough patches.