I never understood the ripoff that the "lunch hour" was.
So... you are going to keep me away from other stuff, but I'm not paid for it?
Also, you might not be hungry. If you live on a low carb high fat diet, you can easily go 12 hours or more without feeling the need to eat something.
And some companies will even go to the length of banning sites like youtube. "Try to kill an hour... but we'll remove anything that could distract you... Have fun twiddling your thumbs!"