Other than being kind of cool, what would be the advantage of a Mars colony again?
* Another planet to live on if we mess up Earth sufficiently bad (though, if we can live on Mars, we can probably live on a pretty-fucked-up Earth)
* Close proximity to the asteroid belt (which is already being examined for mining activity)
* Arguably the least hostile to colonization among the planets
* Has water ice, might have liquid water
* Respect from Buzz Aldrin