We have a tendency to assume type A is qualified and type B isn't. That is a natural bias based on evidence. We must actively subdue our biases if we want to overcome them, sometimes with rules.
I think we sometimes forget that the goal isn't to get a qualified employee but a successful employee. Qualifications generally leads to success but not always, so we should constantly question our qualification criteria.
White males have benefited from discrimination for a long time. White males have been discriminated against sometimes.
This article isn't about discrimination or affirmative action. It's about setting a goal to be more diverse, not by lowering the bar, or forced hiring, but through awareness, inclusion, and an opportunity to interview.
BTW, everyone's been given a chance they didn't deserve.