What you call "an enormous technology event" I call a disaster, showing perfect "we don't care for the current users" attitude, even after the public demonstrated what it thinks about the "improvements" in Windows 8. The commenters here rightly point that the returned Start menu is even worse than it was during the tech preview. And I have actually paid for my copies of Ultimate and Pro with Media Center versions and I actually need the features I note are now quietly removed. It's your right that you don't need them, but I do need them and the people who consider installing 10 should know about it too.