>inundated with emails from his friends telling him to check out our landing page.
when later we learn only 5 people viewed the ad and 2 people clicked. Either way, cool story, the details really do get to me.
That's an important distinction. I was wondering what I was missing.
I agree, semantically it's not a very accurate title. But actually, I'd say that in the long-run the chain of events that resulted from this hack (i.e. me moving to America and then my startup getting funded etc) has led to me personally benefiting much more than $120k. Essentially it was the main cause to making me millions of dollars. The $120k was just the most quantifiable from the initial hack.
The takeaway of all this: always push, always aggressive.