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What do you think about consistency between a mobile app and a website? Logos and other such assets aside, is it valuable to keep the colour scheme the same, and keep UI elements such as buttons the same?

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Hi! I’m Vicky from the Codelitt team and author of the blog post, thanks for your question! Consistency is a very important factor when trying to communicate your brand values and setting a clear message for your product, and color schemes shouldn’t be treated differently. Brands have core color palettes that help communicate and keeping those consistent throughout platforms will only strengthen the relationship between the user and the product. However, keeping everything in the UI the same is a bit tricky: there are limitations to how much desktop and mobile platforms should share in terms of UI, as each of them have a set of rules individual to them. While working within those rules, you should try to keep as many constants as you can. For example, if you’ve decided to make any major CTA red with a white font, you should keep that constant for every platform you develop. Consistency in such elements will help ease of use when your users jump from one platform to the next (think of picking up where you left off when switching from desktop to your phone). Menus and navigability, on the other hand, might differ from one platform to the next.

Buttons: No. You want to have consistency with other apps on the same platform.

Colors: Depends. Use the same as long as you don't change the colors of native UI elements.

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